Given this, I incorporate the family and humor components into our creative vision.
The "12 Days of Awkward Sibling Christmas Photos" was a particularly successful campaign that I planned and implemented during the holiday season to promote our large holiday sale. In developing this campaign, I did the following:
- planned all scenes for "awkward day"
- art directed the photography
- built shot list
- selected key props and merchandise
- designed all marketing collateral– social media, video, email campaigns, and web
