Given this, I incorporate the family and humor components into our creative vision.

The "12 Days of Awkward Sibling Christmas Photos" was a particularly successful campaign that I planned and implemented during the holiday season to promote our large holiday sale. In developing this campaign, I did the following:

  • planned all scenes for "awkward day"
  • art directed the photography
  • built shot list
  • selected key props and merchandise
  • designed all marketing collateral– social media, video, email campaigns, and web