Branding

Design of all brand elements and guidelines for my company, Olly Oxen. In conjunction, I have developed and directed the brand strategy and growth for the company.

Exhibited is a small sampling of the brand's components and various printed materials.

▲ logo design
▲ logo design

Chose the name for the company and designed the logo. In 2009, the original colorway for the company was light aqua and brown, which shortly changed to navy and white, with an accent color of red. The tagline of "Classic. Collegiate. American." was an addition to the brand in 2011.
▲ business card ▼
▲ business card ▼
bizcard_back.jpg
bowtie-instructions.jpg
bowtie-instructions_front.jpg
bowtie-instructions_back.jpg
postcard-front.jpg
postcard-back.jpg

Web

Website design and coding (html, css), SEO, photography (lifestyle, product) and photo-editing, and homepage imagery (updated regularly).

Original Website
Original Website

Coded from scratch using Dreamweaver as a platform. Definitely not a beauty to look at now, but it was when I hand-coded it all in 2009!
▲ Re-designed Website
▲ Re-designed Website

Completely re-designed the website using a content management system and platform built for e-commerce. HTML, CSS, and Liquid coding and tweaks.
▲ Mobile View
▲ Mobile View

Website is optimized for mobile and tablet views (of course). And yes, that's a hilarious picture at the top left of the Instagram feed... I have a good time doing Olly Oxen's social media.
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